Portland Spirit Privacy Policy

The Portland Spirit website is owned and produced by American Waterways, Inc (dba Portland Spirit). Throughout, there are forms to facilitate for requesting information and for purchasing products and services. The forms may ask for contact information (such as your phone number or e-mail address), unique identifiers (dates and times of cruise), financial information (such as your credit card number) or demographic information (your age, location, etc.). Contact information from these forms is used to provide the products, promotional materials, quotes or reservations that you request. Forms on our site that request financial information do so in order to bill you for products or services ordered.

All products and services on are made available and subject to this Privacy Policy. By using the products and services, you agree, without limitation or qualification, to be bound by this Privacy Policy.

1. What information of yours does the Portland Spirit website collect?
2. What organizations collect the information and who has access to it?
3. How does Portland Spirit use the information it collects?
4. What is the opt-out policy for Portland Spirit?
5. What types of security procedures are in place to protect against the loss, misuse or alteration of your information?
6. Privacy for California residents.
7. ADA Compliance

If you have questions, call, email, or write to us:

Portland Spirit
Attn: Support
110 SE Caruthers Street
Portland, OR 97214
(503) 224-3900
(800) 224-3901 toll free
[email protected]

1. What information of yours does the Portland Spirit web site collect?

We want to provide you with the best possible river cruise experience. To achieve this, Portland Spirit website collects information about site visitors including anonymous and personally identifiable information. Anonymous information refers to data that is not tied back to a specific individual. Portland Spirit collects some information each time a visitor comes to a Portland Spirit website, so we can improve the overall quality of the visitor’s online experience. For example, Portland Spirit collects the visitor’s IP address, browser and platform type. Gathering this data helps us provide the best possible user experience. Other anonymous information helps us determine what web pages are the most popular, for example. You do not have to register with Portland Spirit before we can collect this anonymous information. Personally identifiable information refers to data that tells us specifically who you are (e.g., your name and postal address). You are only required to provide such information if you want to take advantage of optional products and services.

Portland Spirit collects personal information by:
a. Registration: You may be asked for personal information when registering for specific services or requesting a quote. For example, if you subscribe to an e-mail newsletter, you will be asked to provide your e-mail address.
b. Online Purchases: We also ask for personal information when you book a cruise or buy something from our giftshop through our website.

We utilize qualitative analytic tools in order to better understand our users’ needs and to optimize this service and experience. These technology services that help us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our services with user feedback. To do this, we utilize uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. We also use cookies from third-party partners such as Google and Facebook for measurement services, targeting ads and for marketing purposes.

2. What organization collects the information and who has access to it?

Data collected through Portland Spirit’s website is generally collected and maintained by Portland Spirit. More specifically:

a.) Personally identifiable information.
Information provided when you register for services or products. When you provide personally identifiable information on Portland Spirit online to register for a service, buy a product or take advantage of a promotion; effective as to information you provide Portland Spirit.

b.) Anonymous information.
We disclose to third-party sponsors/advertisers aggregate statistics (i.e., impressions and click-throughs on a company’s advertisement). Also, we may share aggregate website statistics with the media or other third parties. No personally identifiable information is disclosed to these sponsors/advertisers or other third parties as part of this process-only information in an aggregate form.

Portland Spirit will under no circumstances engage in the act of selling or sharing any personal/private information that we collect with any third parties or web sites. All the information collected is completely private and used solely for improved site experience, marketing efforts, order processing and shipping. If you give us permission to send you marketing emails or SMS marketing then we use your email/mobile phone number for that purpose, but never does that email or phone number get sold or distributed to any other web site or list.

Please note that links to other websites are provided throughout Portland Spirit website for users’ information and convenience. Portland Spirit hopes that all third parties involved adhere to our policies regarding the privacy of our users. However, Portland Spirit’s Online Privacy Policy does not cover third-party data collection practices, and Portland Spirit does not assume any responsibility for any actions of third parties.

3. How does Portland Spirit use the information it collects?

Portland Spirit collects information to provide you with the services you request and to improve user experience. For example, if you book a cruise online, we use the personally identifiable information you provide to send you information relevant to your event. Portland Spirit uses the aggregate, anonymous data collected to let our sponsors/advertisers know the number of impressions or views and the number of “click throughs” on their advertisement(s). Portland Spirit also uses this aggregate, anonymous data to perform statistical analyses of the collective characteristics and behavior of our site visitors.

Portland Spirit may be required by law enforcement or judicial authorities to provide information on individual users to the appropriate governmental authorities. In matters involving a danger to personal or public safety, Portland Spirit may voluntarily provide information to appropriate governmental authorities.

4. What is the opt-out policy for Portland Spirit?

Portland Spirit provides you the opportunity to opt-out of receiving communications from us. If you no longer wish to receive specific communications or services, or wish to have your personal data removed completely from our system, you have the following options:

You can send an e-mail describing your request to: [email protected]
You can send mail describing your your request to the following postal address:

Portland Spirit
Attn: Support
110 SE Caruthers Street
Portland, OR 97214

You can also call the following toll-free telephone number: (800) 224-3901.

If you have chosen to opt into the Portland Spirit e-newsletter and/or automated promotional emails and decide to opt out, you may opt out at any time by clicking the unsubscribe link provided at the bottom of the email. If you have any questions about your privacy, or want to make changes to your profile, or get off our marketing list, simply send us an email.

5. What kinds of security procedures are in place to protect against the loss, misuse or alteration of your information?

Portland Spirit has security measures in place to protect against the loss, misuse and alteration of your user data under our control. While we cannot guarantee that loss, misuse or alteration to data will not occur, we take reasonable precautions to prevent such unfortunate occurrences. Any other particularly sensitive information, such as your credit card number, collected for a commerce transaction is encrypted prior to transmission and credit card data is not stored in Portland Spirit servers. Any data that we store about you is kept behind a secure firewall in our database and is not accessible to the public in any way.

6. Privacy Notice for California Residents

This Privacy notice intended to California residents supplements information located in Portland Spirit Privacy Policy located above and applies to visitors, users and others who reside in the state of California of the United States of America (California Consumers, Customers). This notice is intended to keep compliance with the 2018 California Consumer Privacy Act (CCPA) and terms or phrases used or defined in the CCPA have the same meaning and intention in this policy.

California Consumers have the right to request that we disclose certain information about our collection, disclosure and use of a customer’s California personal information obtained over the course of the past 12 months. To the extent available, when a verifiable request is made by a California consumer and identity and legitimacy has been confirmed by Portland Spirit we will work to disclose:

  • Categories of California residents personal information collected about the specific consumer
  • Sources used to collect information regarding the California resident in question
  • The business purpose for the collected data in question
  • Categories of the third-parties used in the collection of data
  • The specific pieces of California personal information collected
  • If information has been disclosed for any business related purpose, we will provide said disclosure and categories of information collected

California Consumer Rights Involving Deletion:

As a California consumer you are given the right to request the deletion of the customer personal information that has been collected and retained by, subject to certain exceptions. Portland Spirit must confirm identity prior to any information being deleted. Once a consumer’s identity has been verified, as requested, the consumer’s information will be removed from our records, bearing an applicable exception.

To exercise your right as a consumer to access and/or delete personal information, a California Consumer may submit a verifiable request to us by emailing us at: [email protected]. California Consumers, or an authorized agent on behalf of the consumer, may only make a verifiable request for access twice within a 12-month time period. This verifiable request must provide sufficient information to allow us to clearly identify the consumer requesting information as well as the information requested. Should additional information be needed to verify information a representative from will reach out to you within a timely manner.

Response Time:

We strive to respond to verifiable requests within a reasonable and timely manner. However, special circumstances may arise. Should your verifiable request be time sensitive, please include this information in your request email sent to [email protected]. If we require more than a reasonable amount of time, we will inform you of the reason in writing. No fee will be issued to the request unless the verifiable request is deemed as excessive, repetitive or unfounded by Portland Spirit leadership. Should this scenario arise, the consumer will be notified and, if deemed appropriate by the leadership of Portland Spirit, provide an estimate of the costs associated with the request before completing any work related to the consumer request.


Please note, we will in no way discriminate against a customer for exercising any of the rights granted to them through the CCPA.

7. ADA Compliance

Portland Spirit takes accessibility seriously and has taken active steps to ensure our website is accessible to everyone. Our goal is to meet or exceed Web Content Accessibility Guidelines (WCAG) 2.0 Level AA. We welcome your feedback. If you have any questions, comments or concerns please contact us.

Portland Spirit
Attn: Support
110 SE Caruthers Street
Portland, OR 97214
(503) 224-3900
[email protected]