Portland Spirit Online Privacy Policy

The Portland Spirit website is owned and produced by American Waterways, Inc. Throughout portlandspirit.com, there are forms to facilitate for requesting information and for purchasing products and services. The forms may ask for contact information (such as your phone number or e-mail address), unique identifiers (dates and times of cruise), financial information (such as your credit card number), or demographic information (your age, location, etc.). Contact information from these forms is used to provide the products, promotional materials, or memberships that you request. Forms on our site that request financial information do so in order to bill you for products or services ordered.

All products and services on www.portlandspirit.com are made available and subject to this Privacy Policy. By using the products and services, you agree, without limitation or qualification, to be bound by this Privacy Policy.

1. What information of yours does the Portland Spirit website collect?
2. What organizations collect the information and who has access to it?
3. How does Portland Spirit use the information it collects?
4. What is the opt-out policy for Portland Spirit?
5. What types of security procedures are in place to protect against the loss, misuse or alteration of your information?

If you have questions, call, email, or write to us:

Portland Spirit
Attn: Michael Chan, IS/IT Director
110 SE Caruthers Street
Portland, OR 97214
(503) 224-3900
michael@portlandspirit.com

1. What information of yours does the Portland Spirit web site collect?

We want to provide you with the best possible river cruise experience. To achieve this, Portland Spirit Online collects information about site visitors including anonymous and personally identifiable information. Anonymous information refers to data that is not tied back to a specific individual. Portland Spirit collects some information each time a visitor comes to a Portland Spirit website, so we can improve the overall quality of the visitor's online experience. For example, Portland Spirit collects the visitor's IP address, browser, and platform type. Gathering this data helps us provide the best possible user experience. Other anonymous information helps us determine what web pages are the most popular, for example. You do not have to register with Portland Spirit Online before we can collect this anonymous information. Personally identifiable information refers to data that tells us specifically who you are (e.g., your name and postal address). You are only required to provide such information if you want to take advantage of optional products and services.

Portland Spirit collects personal information by:
a. Registration: You may be asked for personal information when registering for specific services. For example, if you subscribe to an e-mail newsletter, you will be asked to provide your e-mail address.
b. Online Purchases: We also ask for personal information when you book a cruise or buy something from our giftshop through our website.

2. What organization collects the information and who has access to it?

Data collected through Portland Spirit’s website(s) is generally collected and maintained by Portland Spirit. More specifically:

a.) Personally identifiable information.
Information provided when you register for services or products. When you provide personally identifiable information on Portland Spirit Online to register for a service, buy a product, or take advantage of a promotion; effective as to information you provide Portland Spirit.

b.) Anonymous information.
We disclose to third-party sponsors/advertisers aggregate statistics (i.e., impressions and click-throughs on a company's advertisement). Also, we may share aggregate website statistics with the media or other third parties. No personally identifiable information is disclosed to these sponsors/advertisers or other third parties as part of this process-only information in an aggregate form.

Be aware that Portland Spirits sponsors, advertisers, and third-party content providers have links on our site(s) that take you to other websites. For example, when you click on an ad displayed on Portland Spirit Online, you are linked to another site. Please note also that links to other websites are provided throughout Portland Spirit Online for users' information and convenience. Portland Spirit hopes that all third parties involved adhere to our policies regarding the privacy of our users. However, Portland Spirit's Online Privacy Policy does not cover third-party data collection practices, and Portland Spirit Online does not assume any responsibility for any actions of third parties.

3. How does Portland Spirit use the information it collects?

Portland Spirit collects information to provide you with the services you request and to improve user experience. For example, if you book a cruise online, we use the personally identifiable information you provide to send you information relevant to your event. Portland Spirit uses the aggregate, anonymous data collected to let our sponsors/advertisers know the number of impressions or views and the number of "click throughs" on their advertisement(s). Portland Spirit also uses this aggregate, anonymous data to perform statistical analyses of the collective characteristics and behavior of our site visitors.

Portland Spirit may be required by law enforcement or judicial authorities to provide information on individual users to the appropriate governmental authorities. In matters involving a danger to personal or public safety, Portland Spirit may voluntarily provide information to appropriate governmental authorities.

4. What is the opt-out policy for Portland Spirit?

Portland Spirit provides you the opportunity to opt-out of receiving communications from us and our partners. If you no longer wish to receive specific communications or services, you have the following options:
You can send an e-mail to: michael@portlandspirit.com
You can send mail to the following postal address:

Portland Spirit
Attn: Michael Chan
110 SE Caruthers Street
Portland, OR 97214

You can call the following telephone numbers: (503) 224-3900 or (800) 224-3901.
Instructions for opting out of any Portland Spirit automated e-mail newsletter you receive are included with each e-mail.

5. What kinds of security procedures are in place to protect against the loss, misuse or alteration of your information?

Portland Spirit Online has security measures in place to protect against the loss, misuse and alteration of your user data under our control. While we cannot guarantee that loss, misuse or alteration to data will not occur, we take reasonable precautions to prevent such unfortunate occurrences. Any other particularly sensitive information, such as your credit card number, collected for a commerce transaction is encrypted prior to transmission.

updated 2012/04/11

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